An Escalating Problem
Consider the following statistics: in a recent study, the US ranked 35th in math and 29th in science worldwide; forecasts predict that Baby boomer retirements will deplete the science and engineering workforce in the US by 50% by the year 2020; projections show that 80% of the jobs created in the next decade will require math and science skills. These statistics paint a bleak picture that Time Warner Cable is committed to doing something about.
Global Perspectives
As part of the ongoing Connect a Million Minds effort, we worked with Time Warner Cable to launch CAMM Worldwide, an exploration of STEM perspectives through a global lens. TWC broadcasted a series of PSAs that featured school children from around the world, pointing at the cultural differences that have made math and science ‘uncool’ in America. To support this, FA delivered a digital extension on the CAMM platform where users are can log in, debate the issues, and find resources to take action.
Community Voices
CAMM Worldwide proved a powerful catalyst for discourse. An engaged community of parents, teachers, and mentors took to social media and our discussion forum to express their opinions on America’s position in the world, the education system, and how to inspire the youth. These debates culminated in an online town hall featuring a panel of STEM luminaries (Dean Kamen, Arne Duncan, the MythBusters, Sally Ride, and Al Gore), children from around the world participating via webcam, and over 10,000 users logging on to view and participate in the unique digital event.
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Client Case Study - Content & Messaging
- Insights
- Interaction Design (IA/UX)
- Social
- User Interface Design
- Web Development