Branded Video Platform
In collaboration with MTV Networks, FreeAssociation designed and developed a video platform for Trojan Condoms aimed at educating the MTV audience about safe sex and STDs and facilitating discourse online. The branded, YouTube-inspired experience features videos from Trojan and MTV Networks, and UGC videos from aspiring filmmakers and various other users.
Responsible Messages
FA crafted a variety of messages for the related media campaigns, from tongue-in-cheek statements on sex, to alarming statistics about the prevalence of Sexually Transmitted Diseases in the United States. Our goal was to capture the audience’s attention and compel them to engage in discourse with their peers.
The statistics we worked with often took us by surprise. For example: 1 in 3 Americans with HIV don’t know that they are infected. And: 1 in 4 Americans are infected with an STD. Armed with critical sexual health data – and drawing on our own reactions to this data – we were able to create pointed messaging that informs, and thus protects, the emerging generation of sexually active Americans.
Activity Powered Donation
FA designed and implemented a unique donation feature based on user activity on the site. Clicks, shares, comments, and page views were given a numeric value, then tallied and saved to user profiles. These numeric scores represented the number of condoms Trojan would donate to the Great American Condom Campaign.
Read the
Client Case Study - Content & Messaging
- Content Management
- Interaction Design (IA/UX)
- Social
- User Interface Design
- Visual Identity
- Web Development