Proud Sponsor,
2010 Winter Olympics

A Rich History

We were contracted by our friends at Thornberg & Forester to produce a Rich Media banner suite for the digital portion of the campaign. Working with 3D assets of the four athletes (created by Thornberg & Forester and inspired by Bryan Christie), we created banner experiences that at once highlighted the elegance and detail of the artwork and provided a deeper, more meaningful engagement for users.  Users were able to rotate the 3D images and zoom in on physical stress points to get a detailed and accurate view inside the athlete’s body.

Particular Challenges

This project proved to be its own Olympic battle of sorts for the FreeAssociation team. We had to marry a very ‘heavy’ creative concept (provided by agency BBDO) with large, detailed 3D assets provided by T&F. To accomplish this, we distilled the grand concept to its essence, and then determined how best to express the concept and ‘wow’ the audience within bandwidth limitations.

Working against the clock with the team at T&F, we kept communication high, expressing issues and technical limitations as they came up, and working with dummy assets, play blasts, and best-guesses until 3D renders were finalized.  Just hours before campaign launch, FA received final renders.  We worked tirelessly with the compression of the graphics, looking for the sweet spot between file size and crispness – and crossed the finish line just in the nick of time.  And then, enveloped by the warm and fuzzy feeling of achievement, we collapsed.