Imaginative Work for an Icon of Innovation

FreeAssociation is proud to call GE a client.  And we’re proud of the work we’ve done with various GE teams to engage and inform their audiences in clear, compelling ways.

Quality Product Platforms

FA has worked with several GE Healthcare departments to inform and engage the medical communities they serve. Providing design, content, and technology services for products as varied as Electronic Medical Records and advanced Diagnostic Imaging Software, FA has consistently brought clarity to complex subjects.

Imagination at work isn’t just a tagline, it’s a reason for being. -Jeffery Immelt, CEO, GE

Distilling Complexity

The challenge: visually re-interpret and simplify the presentation of AW and Centricity Advance, two of GE Healthcare’s most advanced and complex technologies. Working closely with GE product teams, FA organized volumes of product information within the structure of usable hierarchies and site architecture. With clean user-interfaces, site visitors users can now gain meaningful understanding of the products in less time.

Social Ecosystems

FA has executed several forward thinking social media projects for GE. Notable in this realm is the social ecosystem we delivered for The Last Degree. For this project, we created a real-time social media journal populated with content from a variety of web services – including Daily Mile, Flickr, Twitter and YouTube – that was aggregated in a Google Earth module living within a Facebook hub.