Smart, Agile, Imaginative.
FreeAssociation is a dynamic team of digital specialists. We deliver compelling, emotional design, but care just as much about usability, clarity, and utility. We are a team of technology enthusiasts who spend weekends geeking on open standards, API mashups, and emerging mobile technologies. Perhaps most significantly, we are a team that provides sound strategy and imaginative ideas, driving impact for the organizations we partner with.
Who You Callin’ Dumbo?
FreeAssociation is located in the heart of DUMBO (Down Under the Manhattan Bridge Overpass), New York’s Digital District. With cobblestone streets, industrial lofts, and two arching bridges framing a magnificent view of the Manhattan skyline, DUMBO is an inspired hub for New York’s digital industry.
Ethos
A few guiding principles that inform the FA approach:
Simplicity is hard work. As a design-driven organization we work to wrangle complexity, then distill to a single, impactful result.
Friendly
User experience is everything. So said Evan Williams, CEO of Twitter. We agree. Beyond quality ideas, design, and execution, we keep the focus on our human audience – delivering experiences, not things.
Advantage
The only constant in this industry is change. We maintain small, efficient team structures and implement Agile Process whenever possible. Our rapid-adaptive approach enables us to leverage emerging trends, insights, and ideas on the fly – a competitive advantage for our clients.
Superfood
Creative folks need fuel, and diversity is our super-food. In addition to living in one of the most diverse cities in the world, we surround ourselves with diversity, from our personal backgrounds and interests, to the music we listen to (See Baile Funk, NeoFolk, Grindcore, Ambient). That and FA’ers love to travel – from Vancouver to Varanasi, from Hoboken to Hanoi – we share a common passion for global culture and exploration.
1% Inspiration
Here at FA, we’re all about working smart. But in addition to, not in place of, working hard. Partnering with inspired brands on meaningful initiatives and a deep passion for delivering at the highest possible level - this is what drives us.
Whether providing clarity for business organizations like GE, bringing fans closer to their favorite music artists on MySpace, or partnering with Time Warner Cable to inspire the next generation of innovators, our work has the power to influence perspective and catalyze change. We are humbled by this, and are committed to realizing a vibrant, sustainable, and coherent future.