In another collaboration with Victoria’s Secret, we provided visual and interaction design for a social gift card Facebook application. Running off 3rd party GroupCard technology, the application enables Facebook friends to choose a recipient, donate money to a gift card, and deliver the gift all within the social network.  With the many social extensions that are part of the Facebook set, inviting your network to add to a gift card and sharing gratitude to the donors couldn’t be easier.

Working closely with the internal VS team, we delivered the Card Creation, Account Registration and Management, Transaction Flow, and Sharing interfaces to VS for their internal team to integrate. With over 10 million page likes, the worlds #1 online retail operation has delivered another quality brand interaction that will boost social exposure and drive revenue.