In another collaboration with our friends at Victoria’s Secret, the FreeAssociation team provided UX strategy, interaction design, and visual design for the VS All Access Mobile website. All Access offers in-depth coverage of the Angels, from lingerie-laden photo shoots to star-studded store openings.

Working closely with the VS product team, we crafted a content site accessible from a wide range of mobile devices for the fashionista on-the-go. Through a responsive approach, VS is now able to serve the same content and markup in a device-agnostic fashion.

We also wanted to ensure an intuitive navigation experience for mobile- a challenge, considering the large amount of blog, photo and video content. Thoughtful design considerations make the difference, such as providing staged navigation with a simple button tap, exposing a measured amount of related content, and enabling swipe-based gestures for photo galleries in both portrait and landscape mode.