In late 2011, Nautica engaged us to concept and execute a contest to drive social acquisition for their Facebook brand page. In response to this, we invented the Nautica Challenge, a series of games involving brand themes and social activities.

In place of a single experience, this contest was designed for continuous newsfeed activity. Each week we unlocked a challenge, from photo contests to trivia. Each week the winner took away a $500.00 Nautica Gift Card. With an initial goal to reach 200,000 likers by year’s end, Nautica page liker numbers surged to over 500,000 by the turn of the new year!

We were delighted to reward Nautica fans with a fun and beautifully designed social experience, and to play a role in the growth of Nautica digital.