FreeAssociation and Time Warner Cable crafted “STEM Superhero Sweeps,” - a Facebook contest app to reward loyal Connect a Million Minds fans, boost page interaction, and recognize the “super” status of supporters like Dean Kamen (our winner), Bill Nye, and Sally Ride.

From April 11-25, page visitors could vote for one of six STEM superheros or write in a name for the chance to win an iPad 2. The brisk campaign generated 2,000 votes and boosted FB likers by more than 30%, keeping the momentum going for the CAMM initiative.