For the past several months, we’ve been hard at work building the new digital presence for Millennium Promise (MP), an organization doing groundbreaking work in Africa. Their mission—to end extreme poverty—is ambitious and requires broad participation from global leaders and the public, alike.

The project involved a comprehensive effort to reorganize, reposition, and rebrand the non-profit with the goal of opening up what was formerly a private, scientifically-led organization to the public arena. FA worked with the digital strategists at Undercurrent (UC) to clarify and refine MP’s brand strategy and synthesize it into an actionable plan for web production. FA then went to work designing and developing the digital platform.

As part of FA’s annual philanthropy program, we donated web strategy, content strategy and creative direction to Millennium Promise.