New Office . New Sneakers. New Year. #letsdothis

That was my tweet from yesterday morning. There’s nothing like a protracted holiday break and a smattering of newness to catalyze the creative flow. Fleshing things out a bit:

New Office
I’m beside myself with excitement over our new DUMBO office. Our old space at 45 Main was nice, but this is more spacious, well lit, and highly inspiring. The expansive bridge views and carefully crafted interior (pics coming soon) are simply incredible.  I’m eager to see the impact this well-designed environment has on collaboration, creativity, and culture here at FreeAssociation. Hats off to FAers @methodosis and @chrisrodemeyer for the vision.

New Sneakers
If you know me, you know I’m a fan of sneakers. I avoid dressier shoes whenever possible. I’m not professionalism-averse, but you never know when you might have to grind a subway stair-rail between client meetings. My lovely wife Kris bought me a slick pair of Black Nike Frees for Xmas. These kicks bring such pleasure to my stride—simple, lightweight, streamlined—design that works. I kept them in the box for the last week, and broke them out for the new year. Nothing like the promise of a new day and a crisp pair of sneakers.

New Year
2012 is here, and like everyone else we’re honing our vision for an awesome new chapter in the FA trajectory. Like 2011, we’ll continue to partner with organizations to ignite imaginative experiences with smart strategy, charismatic content, and digital craft. But there’s a few new items on the agenda as well.  For one, we’ll be rolling out an identity refresh for our firm. This new asset will reflect our refined brand vision and guide our growth. Second, we’re ramping up our product innovation business. We’re currently working with some killer clients in this space, and developing a few digital utilities of our own. And finally, we’re investing more in the culture that defines us: our intentionally boutique model, passion for quality, incredible people, and unique approach to work, creativity, and life.

So a very big happy new year everyone! Time to dig in and make it happen.

Let’s do this.