To satiate appetite for niche intel and new insights, FA-ers are always chewing on a good book or three. Here’s a snapshot of what we’re reading right now:
- Cognitive Surplus by Clay Shirky (Chris Rodemeyer, Sr. Designer)
- Sketching User Experiences by Bill Buxton (Erik Carlson, Project Director)
- Benjamin Franklin: An American Life by Walter Isaacson (Charlie Tran, Sr. Developer)
- A New Brand World by Scott Bedbury (Matt Piliero, Project Director)
- Prototyping: A Practitioner’s Guide by Todd Zaki Warfel (James Veluya, Sr. Designer, ID Designer)
- I Am a Strange Loop by Douglas Hofstadter (David Landa, Executive Producer)
- Cultural Strategy: Using Innovative Ideologies to Build Breakthrough Brands by Douglas Holt & Douglas Cameron (Michael Piliero, Creative Director)
- Critical Chain by Eliyahu M. Goldratt (Eric Konzelman, Producer)
- The Elements of Typographic Style by Robert Bringhurst (Matias Jansen, Designer)
- Grid Systems by Josef Mueller-Brockmann (Niek Dekker, Designer)