Today, FA officially launched Wouldn’t It Be Cool If…, a campaign that challenges the American youth to use creativity and imagination to develop ideas that could make a difference in their lives, communities or the world and then show how science, technology, engineering and math (STEM) can make their ideas a reality.

Highlighted by President Obama at the White House Science Fair on February 7th, Wouldn’t It Be Cool If… is a joint effort of Time Warner Cable’s Connect a Million Minds, and i.am FIRST, founded by artist and entrepreneur will.i.am. The FA team led creative and strategy for the campaign, and also produced the online contest at www.wouldntitbecoolif.com.

The contest kicks off today, and entries will be accepted through March 28th. Four finalists will be selected and flown to the FIRST Championship in St. Louis on April 25th, to ...

In late 2011, Nautica engaged us to concept and execute a contest to drive social acquisition for their Facebook brand page. In response to this, we invented the Nautica Challenge, a series of games involving brand themes and social activities.

In place of a single experience, this contest was designed for continuous newsfeed activity. Each week we unlocked a challenge, from photo contests to trivia. Each week the winner took away a $500.00 Nautica Gift Card. With an initial goal to reach 200,000 likers by year’s end, Nautica page liker numbers surged to over 500,000 by the turn of the new year!

We were delighted to reward Nautica fans with a fun and beautifully designed social experience, and to play a role in the growth of Nautica digital.