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Inspiring Today's Young Minds to be Tomorrow's Problem Solvers
Connect A Million Minds (CaMM) is a new philanthropic initiative by Time Warner Cable (TWC). TWC has committed $100 million in cash and in-kind resources to connecting kids to Science, Technology, Engineering and Math enrichment programs across the nation. FA was engaged to consult on digital strategy and engineer the website, Facebook application, and National STEM Directory. As an extension of this initiative we have partnered with the Coalition for Science After School to refresh their web presence and provide another touchpoint to the National Stem Directory.
Launched in tandem with the Whitehouse's "Educate to Innovate" program, the President plugged the CaMM initiative during his Science & Technology press conference on November 23, 2009. TWC and the Whitehouse have agreed to align future efforts to better prepare the next generation for any challenges the future may bring.
We're lovin' it!
FA worked with MTVN Networks to develop an innovative ad product that delivers news in a branded wrapper for client McDonald's. Developed in Flash and utilizing Papervision, this web based application pulls RSS content from a myriad of news sources delivers it to users in a rich and engaging visual format.
Spreading Happiness the Trident Way
FA worked with JWT to develop an array of bite-size web engagements for Trident's new integrated campaign: "A Little Piece of Happy". JWT provided the art direction and framework for the concept, FA designed and engineered the happy modules. The creative can be accessed across the digital universe: on Trident.com, embedded in social media, and in banners units (also developed by FA) running on publisher sites.
View Modules:
Trojan's New Online Destination
FA provided strategy, design, production and engineering services for Trojan's new content portal, TrojanVideos.com. The site offers an array of video content, including artist videos, UGC, and MTV Networks Show Content all revolving around themes of Sex, Drama, and Relationships. Additional Features include a sharing toolkit, commenting, rating, authentication via Facebook Connect, and a Sex IQ quiz. All content and moderation is controlled via a custom CMS application developed in Ruby On Rails. An evolution of the 2008 'Evolve' site (also developed by FA), this launch marks the first of several planned versions, including an expanded feature set and robust social integration. Developed in collaboration with our good friends at MTV Networks.
The Art of Basic
FA created the new website for Stacy's Pita Chips (Agency StrawberryFrog) to coincide with the launch of their ad campaign. We built the site following 'The Art of Basic' mantra, 'The art of taking things that are simple, uncluttered, uncomplicated, and making them better - fresher, more contemporary, more beautiful and more delicious.' Need we say more?
Fresh Ideas on Urban Mobility
Mint, Cars On-Demand is the newest car-share company to hit the streets of NYC. As the branding and digital agency of record, FA was responsible for creating everything from the brand identity (name, slogan and logo) to developing the web UI and launch campaign.
The New Face of Frog
FA designed and developed the website for agency StrawberryFrog. The website's purpose is to showcase SF's impressive portfolio while at the same time engendering the kind of excitement they bring to their client work. We fused dynamic flash, 3D character animation and streamlined UI design to create the clean but spirited user experience.
Number 5 Alive
Working with agency Strawberry Frog and partnering with 3D impresarios Thornberg & Forester, FA crafted a digital campaign for the launch of Microsoft's new Accounting Pro software. Featuring an animated number 5, the campaign aims to show how Accounting Pro makes numbers less intimidating.